
The wait is over as MultiChoice announced the premiere of BBNaija Season 10. The Big Brother Naija reality TV show, which is rated as the most popular reality TV show in Africa, is about to get fans glued to their TV screens again. The show, which features endless drama, interesting games, Nigeria’s rich cultural heritage, and captivating moments, promises to return with a “hotter banger.” The grand prize for the show this season is the highest ever, at N150 million. In a news conference in Lagos, the Executive Head of General Entertainment, MultiChoice Group, Busola Tejumola, on July 16th, 2025, announced the upcoming premiere and show. There will be two launch nights on July 26th and July 27th at 7 PM at Africa Magic Family and Showcase.
BBNaija’s various social media handles confirmed the kickoff of the show in their posts.
“For nine unforgettable years, Biggie’s camera hasn’t missed a thing – the drama, the kissese, the sneaky games. We’ve seen it all. But now, #BBNaija season 10 is HERE – with the BIGGEST gameplay and reality drama that is certified. No zero, no minus. Double launch, 26th and 27th. African Magic Showcase and Family. Let the games begin.
The returning host for the reality show, Ebuka Obi-Uchendu also expressed his readiness for the show in a post and with a captivating picture;

He wrote; “#BBNaija Season 10 is here …. Premiering with two launch nights on July 26th and 27th at 7pm. We’re double digits now so you know things will be bigger than ever! See you then.